SCF are proud to be Supporting ESFRS and the CFOA Water Safety Week. CFOA Drowning Prevention and Water Safety Week is running from 24 – 30 April. The week will be focussing on key issues highlighting safety advice around leisure activities generally perceived as low risk. Nearly half the people who drowned in 2015 didn’t mean to go into the water.
The week-long campaign will highlight awareness around what to do if someone falls into deep water, the dangers of cold water shock and the unexpected power of the water.
Andy Cornford, Watch Manager from Roedean Fire Station said, “This campaign highlights the dangers associated with water. ESFRS is committed to raising awareness and preventing further loss of life. We urge everyone to respect the water and consider how quickly conditions can change”.
The campaign will be split into seven days, and will focus on associated safety messages each day:
24th April – Launch
25th April – Anglers
26th & 30th April – Runners and Walkers
27th April – Dog walkers
28th & 29th April – Young adult drinkers
SCF are fully supporting this campaign to help spread the ‘Be Water Aware’ message to our local communities.
Vanessa Potter, Head of Education & Health at the SCF said, “The health and well-being of Sussex communities is at the heart of the Foundation and the work we undertake. SCF are in full support of this important campaign and will do all we can to share the important messages.”
Drowning is one of the most prevalent causes of accidental death in the UK. Water related fatalities will often have complex and multiple causes, but they are often preventable with simple and coordinated action. In East Sussex there have been nine water related fatalities since July 2016. Locally the group most at risk are young males, with accidental deaths being most prevalent during the summer months. Drowning in the sea is the cause of the majority of local, water related fatalities, however nationally, almost two in every three fatalities (62%) happen at inland waters such as canals and rivers, lakes, quarries and reservoirs.
Matt Lloyd, Station Manager at Roedean and Hove said, “The City of Brighton & Hove has seen a number of preventable deaths with people entering the sea after drinking and so I would strongly urge people not to do this #dontdrinkanddrown.”
ESFRS has a strategic aim of reducing the number of people who are injured or lose their lives from water related emergencies across East Sussex, Brighton & Hove by 50% by 2026 (based on 2016 figure).